Tony&Guy Lucknow

When Toni&Guy Lucknow approached TradeGenie Consultancy, they were already a well-established name in the premium salon industry. Their services were top-notch, their clientele loyal, and their reputation strong within the city. But one critical challenge stood in their way: their digital presence did not reflect the brand’s prestige, and this was limiting their ability to attract new clients and engage effectively with their audience online.

The Challenge

Despite being an internationally recognized brand, Toni&Guy Lucknow’s Instagram presence lacked consistency, strategy, and impact. Their page struggled with:

• Low engagement on posts despite a decent follower base.

• Inconsistent content design that didn’t align with the luxury image of the salon.

• Limited use of Instagram features like reels, highlights, and story campaigns.

• Difficulty in converting online followers into actual salon appointments.

In today’s beauty and grooming market, where customers often make their choices based on what they see online, this gap was becoming a roadblock to growth.

TradeGenie’s Approach

At TradeGenie Consultancy, we believe that digital success is built on strategy as much as creativity. For Toni&Guy Lucknow, our first step was a comprehensive audit of their social media presence and competitor landscape. Based on this, we designed a content and growth strategy tailored to their brand.

Here’s what we implemented:

1. Content Revamp – We introduced a sleek, consistent visual identity across all posts, aligning with Toni&Guy’s luxury positioning. From color palettes to typography, everything was crafted to reflect sophistication.

2. Reels & Video Marketing – Recognizing the growing power of short-form video, we created reels showcasing transformations, styling tips, and behind-the-scenes salon experiences. These not only boosted reach but also connected with a younger audience.

3. Engagement-Driven Campaigns – We developed interactive content like polls, Q&As, and limited-time offers via stories, driving more audience participation.

4. Local Targeting – By combining organic content with paid Instagram ads focused on the Lucknow audience, we ensured that the right people saw the right message at the right time.

5. Conversion Optimization – Clear CTAs and booking links were integrated into posts and stories to seamlessly move followers from scrolling to scheduling appointments.

The Results

Within just a few months of consistent strategy, Toni&Guy Lucknow saw remarkable progress:

• A significant increase in post engagement and story views.

• Growth in follower count with a higher proportion of local audience.

• More client inquiries and direct appointment bookings through Instagram.

• A stronger alignment between the salon’s premium offline experience and its online branding.

Conclusion

For a global brand like Toni&Guy, local success depends on how effectively each branch connects with its community. Through a combination of creativity, strategy, and data-driven execution, TradeGenie Consultancy helped Toni&Guy Lucknow turn their Instagram from a static page into a dynamic growth channel.

At TradeGenie, we believe every brand has a story worth telling—and the right digital strategy ensures that story reaches the audience it deserves.

Alankrit by Manju Jalota

Alankrit by Manju Jalota, with over three decades of craftsmanship, celebrates the timeless art of Lucknow’s Chikankari embroidery through handwoven suits and sarees. Despite its deep heritage, Alankrit’s digital presence did not reflect the brand’s richness and artistry, limiting its ability to engage with a wider audience and global consumers.

The Challenge

Alankrit faced several barriers in their online journey. Their Instagram feed showcased exquisite designs, but lacked a consistent brand identity, making the page appear disjointed. Engagement levels were low, with beautifully crafted pieces receiving little interaction from the audience. Video content was underutilized, with reels missing the opportunity to highlight the unique intricacies of handmade embroidery. Finally, brand storytelling was minimal, leaving a gap between the heritage value of Chikankari and modern-day fashion enthusiasts.

TradeGenie’s Strategy

At TradeGenie Consultancy, we worked to transform Alankrit’s online presence into a true reflection of its legacy. Our approach focused on four pillars.

First, we created a unified visual identity by establishing consistent filters, colors, and layout styles. This gave Alankrit’s feed a premium and cohesive look that resonated with its luxury positioning.

Second, we leveraged the power of reels and stories by showcasing artisans at work, intricate stitches in progress, and the flow of fabrics in natural light. These videos helped audiences connect emotionally with the artistry.

Third, we shifted to narrative-driven captions that blended product descriptions with cultural storytelling. Each post explained the significance of Chikankari and highlighted the craftsmanship behind every design, creating a sense of value and exclusivity.

Finally, we activated the community through localized ads and interactive stories, targeting audiences who appreciate handcrafted fashion and South Asian heritage. Polls, Q&As, and engagement prompts encouraged followers to interact and feel part of the brand’s journey.

The Results

Within a few months, Alankrit experienced notable growth across key metrics. Engagement on posts and reels increased significantly, follower numbers grew steadily, and more customers began to perceive the brand as a blend of heritage and luxury. Most importantly, Alankrit’s digital platforms began to tell a cohesive story—one that preserved tradition while appealing to modern audiences.

Conclusion

Through thoughtful design, storytelling, and data-driven engagement strategies, TradeGenie Consultancy helped Alankrit by Manju Jalota elevate its online presence. Today, the brand’s digital voice matches its timeless craft, ensuring that every stitch is not just seen, but felt by its audience.

Sassy Canteen

Sassy Canteen is a trendy eatery in Lucknow known for bold flavors and a vibrant atmosphere. The restaurant had built a loyal base of walk-in customers, but its Instagram presence was not matching the energy and personality of the brand.

The feed was colorful yet inconsistent. The playful voice of the restaurant was not clearly reflected online, which made the content feel scattered.

The Challenge

Sassy Canteen’s social media was facing a few hurdles. The brand voice on Instagram wasn’t consistently sassy, which diluted its unique identity.

Content such as quirky reels and monsoon specials generated attention, but there was no clear strategy to turn that engagement into footfall or orders.

As a local restaurant, Sassy Canteen was also underusing location-based tools like geotags, user-generated content, and partnerships with local food influencers.

TradeGenie’s Strategy

We stepped in to refine the digital recipe. The first step was building a cohesive visual identity using bold colors, witty captions, and consistent templates that aligned with the restaurant’s cheeky personality.

Reels and stories were transformed into mini campaigns with clear calls to action, such as limited-time offers or tap-to-order links.

To strengthen community engagement, we introduced “Tag us Tuesday” where diners who tagged Sassy Canteen were rewarded with offers on their next visit.

We also collaborated with local food micro-influencers to share authentic experiences that resonated with a wider audience.

The Results

Within months, engagement across posts and stories increased. Reservation queries and online order clicks grew, while footfall during promotions such as the monsoon campaign improved noticeably.

The restaurant’s Instagram evolved into a lively digital extension of its offline energy. The sassy identity became consistent across both the dining experience and its online presence.

Conclusion

Through visual consistency, playful storytelling, and locally-driven campaigns, TradeGenie Consultancy helped Sassy Canteen transform its digital presence. The result was an online identity that entertained, engaged, and drove real business growth.

Bharat Construction Materials

The Challenge

Bharat Construction Materials, a trusted name in the construction supply industry, wanted to strengthen their presence on social media. Unlike many clients who look for complete digital management, they had a clear vision—they wanted to keep control of their own posting, captions, and day-to-day engagement. What they needed from us was simple but crucial: high-quality social media design work that matched their brand identity and looked professional across platforms.

Our Role

At Trade Genie, we focused purely on design delivery. We created branded templates, post layouts, and visual assets tailored to their business. This ensured that every post they published carried a consistent look and feel, whether it was for product showcases, offers, or awareness content.

The Result

With polished, ready-to-use designs, Bharat Construction Materials was able to maintain an active and professional feed on their own terms. They didn’t need to depend on us for content scheduling or engagement, yet still benefited from a clean, cohesive brand presentation that resonated with their audience.

Key Takeaway

Not every client needs full-scale digital management. Sometimes, providing just the creative backbone through design is all that’s required for them to shine online. Bharat Construction Materials is a perfect example of how flexible collaboration can deliver exactly what a brand needs—nothing more, nothing less.