Sassy Canteen
Sassy Canteen is a trendy eatery in Lucknow known for bold flavors and a vibrant atmosphere. The restaurant had built a loyal base of walk-in customers, but its Instagram presence was not matching the energy and personality of the brand.
The feed was colorful yet inconsistent. The playful voice of the restaurant was not clearly reflected online, which made the content feel scattered.
The Challenge
Sassy Canteen’s social media was facing a few hurdles. The brand voice on Instagram wasn’t consistently sassy, which diluted its unique identity.
Content such as quirky reels and monsoon specials generated attention, but there was no clear strategy to turn that engagement into footfall or orders.
As a local restaurant, Sassy Canteen was also underusing location-based tools like geotags, user-generated content, and partnerships with local food influencers.
TradeGenie’s Strategy
We stepped in to refine the digital recipe. The first step was building a cohesive visual identity using bold colors, witty captions, and consistent templates that aligned with the restaurant’s cheeky personality.
Reels and stories were transformed into mini campaigns with clear calls to action, such as limited-time offers or tap-to-order links.
To strengthen community engagement, we introduced “Tag us Tuesday” where diners who tagged Sassy Canteen were rewarded with offers on their next visit.
We also collaborated with local food micro-influencers to share authentic experiences that resonated with a wider audience.
The Results
Within months, engagement across posts and stories increased. Reservation queries and online order clicks grew, while footfall during promotions such as the monsoon campaign improved noticeably.
The restaurant’s Instagram evolved into a lively digital extension of its offline energy. The sassy identity became consistent across both the dining experience and its online presence.
Conclusion
Through visual consistency, playful storytelling, and locally-driven campaigns, TradeGenie Consultancy helped Sassy Canteen transform its digital presence. The result was an online identity that entertained, engaged, and drove real business growth.
