Alankrit by Manju Jalota

Alankrit by Manju Jalota, with over three decades of craftsmanship, celebrates the timeless art of Lucknow’s Chikankari embroidery through handwoven suits and sarees. Despite its deep heritage, Alankrit’s digital presence did not reflect the brand’s richness and artistry, limiting its ability to engage with a wider audience and global consumers.

The Challenge

Alankrit faced several barriers in their online journey. Their Instagram feed showcased exquisite designs, but lacked a consistent brand identity, making the page appear disjointed. Engagement levels were low, with beautifully crafted pieces receiving little interaction from the audience. Video content was underutilized, with reels missing the opportunity to highlight the unique intricacies of handmade embroidery. Finally, brand storytelling was minimal, leaving a gap between the heritage value of Chikankari and modern-day fashion enthusiasts.

TradeGenie’s Strategy

At TradeGenie Consultancy, we worked to transform Alankrit’s online presence into a true reflection of its legacy. Our approach focused on four pillars.

First, we created a unified visual identity by establishing consistent filters, colors, and layout styles. This gave Alankrit’s feed a premium and cohesive look that resonated with its luxury positioning.

Second, we leveraged the power of reels and stories by showcasing artisans at work, intricate stitches in progress, and the flow of fabrics in natural light. These videos helped audiences connect emotionally with the artistry.

Third, we shifted to narrative-driven captions that blended product descriptions with cultural storytelling. Each post explained the significance of Chikankari and highlighted the craftsmanship behind every design, creating a sense of value and exclusivity.

Finally, we activated the community through localized ads and interactive stories, targeting audiences who appreciate handcrafted fashion and South Asian heritage. Polls, Q&As, and engagement prompts encouraged followers to interact and feel part of the brand’s journey.

The Results

Within a few months, Alankrit experienced notable growth across key metrics. Engagement on posts and reels increased significantly, follower numbers grew steadily, and more customers began to perceive the brand as a blend of heritage and luxury. Most importantly, Alankrit’s digital platforms began to tell a cohesive story—one that preserved tradition while appealing to modern audiences.

Conclusion

Through thoughtful design, storytelling, and data-driven engagement strategies, TradeGenie Consultancy helped Alankrit by Manju Jalota elevate its online presence. Today, the brand’s digital voice matches its timeless craft, ensuring that every stitch is not just seen, but felt by its audience.