Tony&Guy Lucknow
When Toni&Guy Lucknow approached TradeGenie Consultancy, they were already a well-established name in the premium salon industry. Their services were top-notch, their clientele loyal, and their reputation strong within the city. But one critical challenge stood in their way: their digital presence did not reflect the brand’s prestige, and this was limiting their ability to attract new clients and engage effectively with their audience online.
The Challenge
Despite being an internationally recognized brand, Toni&Guy Lucknow’s Instagram presence lacked consistency, strategy, and impact. Their page struggled with:
Low engagement on posts despite a decent follower base.
Inconsistent content design that didn’t align with the luxury image of the salon.
Limited use of Instagram features like reels, highlights, and story campaigns.
Difficulty in converting online followers into actual salon appointments.
In today’s beauty and grooming market, where customers often make their choices based on what they see online, this gap was becoming a roadblock to growth.
TradeGenie’s Approach
At TradeGenie Consultancy, we believe that digital success is built on strategy as much as creativity. For Toni&Guy Lucknow, our first step was a comprehensive audit of their social media presence and competitor landscape. Based on this, we designed a content and growth strategy tailored to their brand.
Here’s what we implemented:
Content Revamp – We introduced a sleek, consistent visual identity across all posts, aligning with Toni&Guy’s luxury positioning. From color palettes to typography, everything was crafted to reflect sophistication.
Reels & Video Marketing – Recognizing the growing power of short-form video, we created reels showcasing transformations, styling tips, and behind-the-scenes salon experiences. These not only boosted reach but also connected with a younger audience.
Engagement-Driven Campaigns – We developed interactive content like polls, Q&As, and limited-time offers via stories, driving more audience participation.
Local Targeting – By combining organic content with paid Instagram ads focused on the Lucknow audience, we ensured that the right people saw the right message at the right time.
Conversion Optimization – Clear CTAs and booking links were integrated into posts and stories to seamlessly move followers from scrolling to scheduling appointments.
The Results
Within just a few months of consistent strategy, Toni&Guy Lucknow saw remarkable progress:
A significant increase in post engagement and story views.
Growth in follower count with a higher proportion of local audience.
More client inquiries and direct appointment bookings through Instagram.
A stronger alignment between the salon’s premium offline experience and its online branding.
Conclusion
For a global brand like Toni&Guy, local success depends on how effectively each branch connects with its community. Through a combination of creativity, strategy, and data-driven execution, TradeGenie Consultancy helped Toni&Guy Lucknow turn their Instagram from a static page into a dynamic growth channel.
At TradeGenie, we believe every brand has a story worth telling—and the right digital strategy ensures that story reaches the audience it deserves.
